Turning Words into Visual Stories

Inkforma is graphic recording and illustration studio based in San Diego, California. We bring a unique blend of listening and visual communication skills to your company, helping enhance learning, streamline idea-sharing, and boost engagement. Whether at meetings or conferences, Inkforma transforms spoken content into dynamic, memorable visual summaries.

Our Work

Happy Clients

Services

Inkforma works across various formats—on paper, foam board, murals, or digitally. Using markers on physical surfaces or an iPad with a live screen feed, the team seamlessly adapts to your needs. As a multilingual service, Inkforma creates sketchnotes in English, Italian, and Spanish, and can even join your Zoom meetings to provide real-time visual notes. Additionally, pre-recorded audio or scripts from live events can be turned into detailed visual maps.

Want to include a portrait of the keynote speaker in your sketchnote? No problem! Considering a comic strip for marketing or internal communications? Let’s make it happen. Get in touch for a free quote—we’d love to bring your ideas to life!

In Person Graphic Recording

Graphic recording is a visual note-taking process that captures ideas and discussions in real-time during meetings or events. It transforms spoken words into engaging visuals, making complex information more accessible and memorable. This technique not only helps in retaining key points but also fosters collaboration and creativity among participants. Whether you're hosting a workshop, conference, or brainstorming session, in-person graphic recording can elevate the experience and provide a valuable visual summary for future reference.

Virtual Graphic Recording

Virtual graphic recording is an innovative way to capture ideas and discussions in real-time through visuals. This technique combines the art of graphic recording with digital platforms, allowing for engaging and dynamic presentations. Whether for webinars, virtual meetings, or online workshops, virtual graphic recording enhances understanding and retention by turning complex information into accessible visuals. Experience the power of storytelling to bring your ideas to life and foster collaboration in a digital space.

Illustration

Transform pre-recorded audio or scripts from live events into detailed visual maps. Include portraits of keynote speakers in your sketch notes. Get hand-drawn infographics to make your data more meaningful and memorable. Create engaging comic strips for marketing or internal communications. Considering a mural to bring your organization's mission to life in your office space? Contact us for a free quote—Let's turn your vision into reality!

About Andrea

Andrea is a San Diego-based illustrator, founder, and owner of Inkforma, a creative studio specializing in graphic recording and visual storytelling. A 2015 graduate with distinction from the California College of the Arts, he has helped countless clients transform complex ideas into engaging, accessible visuals.

With a passion for bringing concepts to life through hand-drawn illustration, Andrea travels nationwide to capture key discussions at meetings and conferences in real time. His work also spans explainer video animations, comic books, cartoons, and acrylic paintings.

When he’s not creating, you’ll find Andrea surfing, exploring the world, or contemplating the ocean’s ever-changing rhythms.

A portrait of Andrea Pescosolido dressed in a black bottomed up shirt, green background with plants and flowers.

Thank you for your interest! Feel free to reach out anytime for a free quote—we're here to help bring your ideas to life and look forward to connecting with you.

What is graphic recording?

Also called visual note-taking, live scribing, sketch-noting; graphic recording is the process of capturing ideas and discussions in real-time through visual notes. It involves creating hand-drawn illustrations that summarize key points and concepts during meetings, conferences, or events.
Why are most people visual learners?

Roughly 65% of people are visual learners. This means they learn best when presented with visual information like pictures, charts, diagrams, and videos. The human brain processes visual information more efficiently than text. Visuals help to quickly convey ideas and concepts, making it easier for people to understand and retain information.
How does graphic recording add value to your meeting or conference?

Graphic recording adds value by enhancing engagement, improving understanding, and creating a memorable visual record of the event. It helps participants stay focused and provides a unique way to capture and share key insights.
How does information retention improve with simple, hand-drawn illustrations?

Simple, hand-drawn illustrations improve information retention by making complex ideas more accessible and easier to understand. Doodling feels good and it is something that we have all done at some point of our lives, in school, at home, kids and adults alike. Visual notes engage multiple senses, which helps reinforce learning and memory.
When is the best time to book graphic recording or illustration services?

While we always do my best to accommodate last-minute requests when availability allows, it's highly recommended to reach out several weeks in advance—ideally 3 to 6 weeks before your event or project deadline. Booking early ensures: Enough time for creative planning and collaboration Availability on your preferred date(s), especially for live events A smooth workflow for revisions, approvals, and production The highest quality outcome tailored to your needs If you’re unsure of your exact dates but are considering using graphic recording or custom illustration, feel free to reach out early to start the conversation. That way, we can tentatively hold space in the calendar and be ready when the time comes.
What is the difference between digital and analog graphic recording?

Both have their advantages. Digital graphic recording uses a tablet and stylus, making it easy to share, edit quickly, and can be done remotely (The artist does not need to be physically present at your meeting/event). It's also great for virtual events and webinars. Analog graphic recording has artists drawing on paper in real-time, adding a hands-on and engaging touch to in-person events. It creates memorable visuals that catch the eye. Think about your event type (virtual or in-person), need for quick distribution, and desired impact. Digital works well for virtual events due to easy sharing, while analog is great for the engaging, physical presence at in-person events. At Inkforma, we can help you decide the best method for your event. Contact us for advice.
What is the pricing structure for services at Inkforma?

At Inkforma, we offer flexible pricing options tailored to meet the needs of our clients. For in-person and virtual graphic recording, we provide both half-day and full-day rates. Additionally, for illustration work, we operate on an hourly studio fee structure. To receive a detailed quote, please get in touch with us regarding your specific project requirements. Our team will be happy to provide you with a comprehensive and customized pricing plan.
Do I have rights to the artwork created by Inkforma?

Yes, you have full rights to use the artwork however you want. At Inkforma, we ensure that our clients have complete ownership and usage rights for the artwork we create for them. While we occasionally ask our clients if we can include the artwork in our portfolio or feature it in a social media post, we understand and respect the need for confidentiality. We are experienced in working under NDAs and are adept at creating proprietary content, ensuring that your intellectual property remains protected and exclusive. For any specific concerns, feel free to reach out to us at [andrea@inkforma.com](mailto:andrea@inkforma.com).
Is the artist listening to the conversation an expert in the subject matter of the meeting/event?

At Inkforma, our expertise lies in visual storytelling and real-time graphic facilitation. While we may not be subject matter experts in every field we support—whether it's government, tech, pharma, energy, science, or nonprofit—we are trained to actively listen, quickly absorb complex content, and visually synthesize key ideas. We prepare in advance by reviewing relevant materials and familiarizing ourselves with industry-specific terminology, including acronyms and technical language. Our goal is to deliver an accurate, engaging, and easy-to-digest visual summary, regardless of the topic.
Do you travel anywhere in the nation for graphic recording services?

Yes, We travel anywhere in the nation for graphic recording services. Clients just need to cover travel expenses, and we will be there to capture your event visually.